Design studio · Madrid · Europe
The name becomes matter
Author-driven illustrated design for labels and packaging. Every name is rendered as the physical substance it evokes: pastry, stone, smoke, sugar. For any brand, in any sector.
Why TurboPlug
An artist's signature, not templates
We don't compete on personalization or price. Every piece carries a recognizable illustrated signature.
Integrated physical production
From design to printed container: we deliver print-ready files and the finished product.
Selective holographic
Our own selective white-layer technique: the lettering emerges genuinely holographic. No equivalent in Europe.
Permanent exclusivity
One design, one brand. Real rights transfer and exclusivity on every piece.
Our story
Where TurboPlug comes from
TurboPlug started from a simple idea: small-brand packaging is almost always treated as an afterthought — a generic sticker on whatever jar was cheapest. We treat it as what it actually is: author-driven design, with the same care as any premium category. We started in a demanding European niche and now apply the method to any sector.
The one principle we don't negotiate is that the product's name becomes the matter it evokes — stone, pastry, smoke, crystal. It isn't decoration sitting on top of the name; it's the name made into image. That's why AI never composes the lettering — the studio draws it, with its own alphabets.
The snail that represents us isn't an accident: slow, but never stops, and carries its home — its identity — wherever it goes. That's how we build every brand: not as a one-off job, but as something that grows with the client.
What doesn't change
Author's signature
We don't compete on templates or low price. Every piece is recognisably ours.
Integrated production
We design and manufacture. What leaves here is print-ready and sale-ready.
Real exclusivity
One design, one brand — with rights transferred in writing, not a vague promise.
Our own innovation
Selective holographic (RDG_WHITE) is ours, with no identified equivalent in Europe.
The studio's marks
Six seals drawn for TurboPlug. Each has its place: the monogram signs, the crest leads on social, the wax seal certifies a numbered edition and the cork badge goes with artisan brands.
TP monogram
Signature, icon and watermark
Snail crest
Social and merchandising
Wax seal
Numbered-edition certificate
Cork badge
Artisan-sector pieces
Selected work
A slice of the archive. Get in touch to see the full portfolio and specific cases.
Zero to brand — the OBG case
Ooga Booga Gas is the full example of what we do when the brief is the whole brand, not just a label: identity, packaging, product range and content, all built from scratch.
See the full case →Quality, not just any print
This isn't an order to a Chinese printer. It's studio production: premium-grade materials, colour control and finishes you feel with your hands.
Glass and Miron Glass
Glass only, and for the premium tier violet Miron Glass: it blocks the visible spectrum that degrades oils, aromas and active ingredients and lets through only UV-A and infrared. It extends shelf life and gives the container a luxury-pharma body plastic doesn't have.
Print-and-cut printing
Vinyl with a CMYK FOGRA39 profile at 300 ppi and an exact cut contour (CutContour). Colour stable batch to batch, without the drift of a cheap print.
Selective holographic
RDG_WHITE layer: where a white base is printed the colour is solid; where it's omitted the vinyl's holographic finish shows through. Applied to the lettering, the letters come out genuinely holographic. No equivalent in Europe.
Varnish, UV and relief
Finish to choose: gloss or matte varnish, selective UV and relief (RDG_GLOSS). Real texture: areas that shine, areas that sink, parts you can feel.
Made in the European Union
Everything is produced and printed inside the EU, start to finish. No customs, no last-minute import surcharges, no shipping-container waits: your order arrives on the date we agree.
How it looks and feels
Texture & finish guide
Four finishes, explained like a print-shop swatch book: what happens to the light, what happens to the touch. Where we have a real photo of a physical piece, you can open it.
Vinyl with gloss varnish: print-and-cut holds solid colour and reflects light like a professional print, not a cheap home sticker.
Real physical texture — areas that sink or rise to the touch. We apply it both in vinyl (RDG_GLOSS) and on engraved 3D pieces.
No-glare finish, clean under any light — the perfect contrast right next to a glossy area.
RDG_WHITE layer: where the white base is omitted, the vinyl's holographic finish shows through and the lettering comes out genuinely holographic. No equivalent in Europe.
Real photo: Purple Dreamz, holographic lettering on vinyl, finished piece.
Services
Packaging design
- Side label€129
- Side + cap€189
- Mylar€139
- Drop Packfrom €449
- Full Brand€690 – 1,490
Launch pricing, valid until 31 December 2026. Final pricing depends on the number of pieces and the finish. Physical packaging is quoted separately. Minimum 30 units per design and size.
Custom 3D printing
We design and fabricate brand objects to order for any sector and format: engraved caps, keychains, counter displays, presentation pieces, moulds, short-run collectibles and numbered 3D drops.
- Modelling + prototype
From a sketch or your logo to a 3D model. A printed physical sample before the run to validate size, fit and finish.
- Short run or series
From one piece. Material, colour, engraving and post-processing (sanding, hand painting, varnish) to choose. Small or medium scale without expensive mould tooling.
- Collectible 3D drop
A numbered limited-edition piece, with the same exclusivity logic as the labels: one series, one preferential owner per piece.
- Any sector
The same method works for a jar cap, a hotel keychain, a festival trophy or a shop display. Invoiced as a project, like design.
How to order
- Tell us which piece you want, what for and how many. Send us your logo or reference.
- We confirm scope, material, finish, timeline and price in writing.
- We model it and send you a render and, where relevant, a physical sample.
- Once the prototype is approved, we produce the run and deliver.
A commissioned design and fabrication service, invoiced as a project — like the labels. Catalogue accessories (direct sale) are sold in a separate store. Price from a quote: it depends on the piece, the material and the quantity.
Compliant labelling
The EU packaging regulation (PPWR) has applied since August 2026 and makes harmonised labelling mandatory on all packaging in 2028. Wine, on top of that, has required ingredients and nutrition since 2023. We review what you have and bring it in line without the label losing its signature.
We check your current label against what the regulation requires and send back a report: what's missing, what's redundant and what has to move — with a fixed quote for the fix.
We place mandatory statements, pictograms and the QR space without breaking the design. If the piece is ours, it's included in the next revision.
A compliant ingredients and nutrition page — no advertising, no tracking, in the language of sale — with its print-ready QR. Hosted and maintained while the wine is on the market.
Designing for recyclability isn't only about compliance: under PPWR the fee you pay into the packaging scheme depends on how yours is designed. The same bottle, better resolved, costs less every year.
Read the PPWR guide →Living brand (monthly)
For brands releasing new references every season that would rather not request a quote each time. A fixed monthly fee, reserved capacity, and an identity that grows under one criterion instead of six separate jobs that don't look like each other.
One design a month, tweaks to existing pieces, and unlimited preflight of your files.
Two designs a month, production coordinated with the printer, and priority in the studio's schedule.
Four designs a month, a living identity (not a dead manual) and compliance review included.
No lock-in: one month's notice. Anything beyond the month's pieces is quoted separately, and unused pieces don't roll over — that keeps the schedule real instead of a debt we drag along.
New · 3D brand objects
Rolling-paper dispenser and donut press, with your brand
Two pieces already coming off the studio printer: a rolling-paper dispenser with a storage compartment and a donut press with a swappable knob. In the photos they carry "TURBO PLUG" as a sample; in your order they carry your name, your logo and your colours.
Everything you can customise
Inlaid two-tone lettering
The letters print in another colour inside the piece: black on white, white on black, grey on violet. No stickers, never wears off.
Embossed lettering
Your name in volume, same colour as the piece. Any typeface: yours, ours or hand-drawn lettering by the studio.
Snail or custom knob
The press knob is the signature: plain, the TurboPlug snail shell, or modelled with your logo or mascot.
Colours and finishes
Violet, white, black or any colour on request. Silk, matte or gloss; hand-painted or varnished for short runs.
Integrated logo
Your logo embossed or inlaid on the lid, the front or the knob. Send us the vector and we adapt it to the model.
Short runs, no moulds
From 10 units. Physical sample before the series. Every piece with your brand name, not ours.
Beyond the jar
The same finishing standard extends to other brand objects. 10/10 quality always — the material sets how much detail it can hold, not the effort.
Custom Clipper lighters
Relief engraving, textures and bespoke finishes on the refillable lighter. The same print quality as the labels.
Apparel (t-shirts, polos, sportswear)
Any logo, colour or format — t-shirt, polo, technical sportswear. Several fabric grades to choose from; the print is always top-level. It won't match a glass jar for fine detail (the surface doesn't allow it), but it's the same finishing standard applied to textile.
3D brand collectibles
Original-design pieces at any scale — from a keychain to a display piece. Every piece is designed from scratch — we don't reproduce third-party trademarked characters or objects.
Product content pack (from 90 €)
The day-after problem: you have the packaging and nothing to show it with. Eight product images, one vertical video and one carousel, ready to post, shot from the finished piece and speaking the same language as the packaging. Ordered alongside the job — or built from your own photos if you prefer.
Real pieces, no filters
Straight product photography from our own shoot — this is what the gloss, the matte and the engraving look like in hand, not in a mockup.
Service · brand content
Audiovisual strategy
A great design doesn't matter if no one sees it well. We produce product photography and video — the same level of investment in imagery as the American brands that take this most seriously — so the gloss, texture and finish come through on every channel.
Product video
Detail shots: gloss, texture, unboxing. Short clips ready for social or the web.
Studio photography
Product in hand, in its packaging and in context — light and composition built to sell, not just to show.
Launch content
A photo and video package coordinated with every drop, so the launch has real presence from day one.
Product sheet, on video
The same cut we post on Instagram: the finished piece with the studio's technical annotations — material, finish and minimum run — over the real footage.
Product in hand, unedited
Straight footage from the latest shoot — finished piece turning in hand, no editing or effects. This is what it looks like before you order it.
The TurboPlug mascot, animated
3D brand content for social — the TurboPlug snails in different scenes. Animation, not a real product: this is how far the mascot travels once it goes to video.
Bespoke service · full project
Full product creation
When a label isn't enough, you need a whole brand. We structure the product from end to end — with the same level of care in imagery as the big US brands, applied to your project.
Management & structuring
We organize the product project: supplier, production, timeline and budget.
Brand + packaging design
Full identity — name, palette, own lettering and the packaging that carries it.
3D pieces & brand objects
Utensils, displays, collectibles and gifts — all the physical objects around the product.
Brand strategy
Positioning, storytelling and a product range built as a narrative line, not loose SKUs.
Launch media
Brand photography and video coordinated with the launch — the content that makes the product look the way it deserves.
Bespoke project, no fixed fee. Quoted after a discovery call — depends on scope, number of pieces and how much management is involved.
Let's talk about your projectHow we work
Brief
You tell us the product, the name and the brand. We confirm scope, price and timeline in writing.
Design
Author illustration + our own lettering. The name becomes matter. Two rounds of revisions included.
Proofs
Print preflight and, where relevant, a physical sample of the substrate or the 3D piece.
Production
Print-ready files or finished product. Rights transfer and exclusivity.
The studio shop · turboplug.es
Container + author label, no stock, from 30 units.
Miron jars, clear glass, Chubby Gorilla and tubes delivered with the label applied. Configure, see the price, request a quote. And for designers and printers: our dieline kit, the preflight script and a free guide.
Tell us about your project
We reply with a quote within 24–48 h. We don't charge online yet — let's talk first.
