How much does product label design cost?
Short answer: from €89 for a side label and €119 for side + lid. The useful answer is what that includes and what moves it.
What each format costs
These are the studio's entry prices, with two revision rounds and print-ready files included:
- Side label — €89
- Side + lid — €119
- Full-colour printed pouch (stand-up, coffee) — €119
- Mylar — €99
- Launch kit (box + tissue paper + seal) — €149
- Wine label — from €390
- Drop Pack — from €349
- Full brand identity — €690 to €1,490
Why a wine label costs more than a jar label
It isn't the size: it's the compliance work and the proofing. A wine label carries mandatory statements with minimum type sizes, usually prints on textured or foiled paper, and almost always goes through a physical proof before the run. That's hours and risk a jar label doesn't carry.
What actually brings the price down
Two discounts, and they deliberately don't stack well: we want the order to make sense, not to look cheap.
- Producing the container with us: −15 % on the design. If it has to be produced anyway, the studio already has the dieline and the colour profile, so there's less work.
- Series: 4 or more designs −10 %, 8 or more −20 %. A range shares a visual language; the second design costs less than the first.
The container is quoted separately
Design and finished container are priced apart. The container with its label applied starts at €3.90/unit (50 ml cosmetic jar) and €4.90/unit (5 ml jar), minimum 30 units. You configure it in the shop and see the price on screen.
Everything is made in the European Union: no customs, no sea freight, and none of the per-tariff-line fee that has applied since July 2026 to goods coming from outside.
Frequently asked
- Does the price include changes?
- It includes two revision rounds. Beyond that it's quoted separately, and we say so before starting, never after.
- Do I own the rights to the design?
- Yes. Rights are transferred in writing: one design, one brand. It is never resold or reused with another client.
- Is payment upfront?
- It's agreed in writing in the quote. Usually half on art approval and half before shipping.