Cannabis
Where we started. Author-driven packaging for European cannabis brands, from print-ready file to finished container.
The problem
The extract and flower shelf is crowded with labels that copy each other: same gradient, same dispensary typeface, same icon. A brand built to last needs a signature you recognise from three metres away that survives a growing range without falling apart.
How we tackle it
- The name is drawn as the matter it evokes — pastry for Apple Strüdel, Inca stone for Picchu, a drip for Ghost Breath. Done by the studio, never a template.
- Range system: a run of flavours reads as one family, with colour, grid and hierarchy rules the client can follow.
- Selective holographic (RDG_WHITE layer) — with no white base under the lettering, the letters come out genuinely holographic. No equivalent in Europe.
- Compliance built in: legal notices, weight icons and warning triangles placed from the design, not stuck on afterwards.
What's included
- Side label, side + cap or mylar with author illustration and lettering
- Files ready for Roland print-and-cut (PDF/X-4 + .ai, CMYK FOGRA39, technical layers)
- Application guide for future range references
- Physical packaging quoted separately, with low minimums
- Rights transfer and, if contracted, permanent exclusivity
Work done
Sector questions
- Can you include my country or state's warnings?
- Yes. Send the text and the applicable rules and we place them with the right hierarchy. Legal responsibility for the text sits with the client; the design integrates it.
- Designs with well-known brand names or characters?
- We can work an original style, but we don't replicate third-party commercial imagery, and those pieces don't go in our public portfolio or get sold as catalogue.
- White or holographic vinyl?
- Decided before designing. Realistic food usually works better on white; lettering and graphics shine on holographic. We ask the supplier for a physical sample when in doubt.